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September 1, 2024Background: Powertrac Tyres, a growing tyre brand known for its affordability and reliability, wanted to improve customer engagement and increase sales through better customer interactions. The challenge was to educate customers on the unique benefits of Powertrac Tyres, address their queries instantly, and guide them to the right product, all while streamlining the sales process.
Enter Klinikar.ai, a smart, AI-driven chatbot solution developed by Klinikar.com to enhance customer experience, streamline inquiries, and drive conversions across industries. Powertrac Tyres partnered with Klinikar.ai to transform how they interacted with their customers online.
Challenge:
- Low Customer Awareness: Powertrac Tyres needed to educate customers about the quality, safety, and affordability of their products compared to competitors. Most customers were unaware of the brand’s value proposition.
- Handling High Volumes of Inquiries: With a growing customer base, managing inquiries about tyre sizes, specifications, prices, and availability was becoming overwhelming for their sales team.
- Converting Interest into Sales: While many potential customers showed interest, the process of converting them into actual buyers required a more engaging and informative approach.
Solution: Klinikar.ai to the Rescue Klinikar.ai was customized to address Powertrac Tyres’ unique challenges by becoming a 24/7 virtual assistant that not only answered questions but also educated, guided, and converted customers.
- Instant and Detailed Responses: Klinikar.ai was trained to provide quick, detailed answers to common questions about tyre specifications, benefits, and pricing. For instance, if a customer asked, “What’s the best tyre for rainy weather?”, the chatbot could suggest the most suitable Powertrac model and highlight its wet grip performance, durability, and value for money.
- Personalized Recommendations: By asking the right questions, such as driving habits, vehicle type, and budget, Klinikar.ai could provide tailored tyre recommendations. This personalized approach helped customers make informed decisions, increasing the likelihood of conversion.
- Guided Sales Funnel: Klinikar.ai didn’t just stop at answering questions. It guided customers through the entire buying journey—from understanding their needs to recommending the right product, showcasing promotions, and assisting with booking an installation at a nearby workshop.
- Handling Objections and Follow-Ups: The AI assistant could handle customer objections by providing data-backed responses, like test results or customer reviews. For customers who showed interest but didn’t make an immediate purchase, Klinikar.ai sent gentle follow-up messages with exclusive offers or reminders.
Results: Within six months of integrating Klinikar.ai, Powertrac Tyres experienced remarkable growth in engagement and sales:
- 45% Increase in Customer Engagement: More customers interacted with the website chatbot to learn about Powertrac Tyres’ offerings, staying longer on the site and exploring more products.
- 30% Higher Conversion Rates: The guided approach of Klinikar.ai helped convert interested customers into buyers, increasing sales by 30%.
- Significant Reduction in Inquiry Response Time: The average response time for customer inquiries was cut down to seconds, enhancing customer satisfaction and trust.
Real-Life Example: A customer visiting the website was looking for durable and affordable tyres for his SUV. Klinikar.ai instantly engaged him, asked a few relevant questions, and recommended the Powertrac CityRacing model, known for its robustness and value pricing. The AI provided a direct comparison with other brands and highlighted why Powertrac was the best choice. The customer, convinced by the quick and knowledgeable service, completed his purchase within minutes and booked an installation—all without speaking to a human agent.